A book signing by Jeff McCall, professor of communication at DePauw University, is planned for 2-3 p.m. Saturday at Fine Print Bookstore in downtown Greencastle.
McCall wrote "Viewer Discretion Advised: Taking Control of Mass Media Influences," to show where media have gone wrong and what the public should do about it.
"I was motivated to write this book because I believe that even bright, well-read citizens have too little understanding of how the media operate," says McCall, a 1976 graduate of DePauw who has taught at the university since 1985. "The media affect our culture in so many ways, but not many Americans take a proverbial peek behind the curtain to consider and analyze media processes and messages."
The public is invited to visit with McCall and to purchase copies of the signed books during the Saturday event.