Simon Wilson taking over reins at Dixie Chopper

Thursday, October 27, 2011

FILLMORE -- Magic Circle Corp. (d/b/a Dixie Chopper) today announced that Simon Wilson has been named the company's new president and CEO and has been reconfirmed to the Magic Circle Board of Directors.

Wilson will report to board of Magic Circle Corp. He replaces Gary Morgan, the president and CEO who has resigned to pursue other interests.

"Simon did a great job as our chief financial officer and VP of operations since joining us two and half years ago, and I expect he'll do an even better job as our president and CEO," Magic Circle Chairman Arthur L. Evans said.

"His experience and relevant experience will well suit our needs as a company. He has a background in sales and marketing, aftermarket parts and developing dealer networks."

"Simon is an outstanding executive and a proven winner," Dixie Chopper Vice President Wes Evans said. "I look forward to working with him for years to come. As Dixie Chopper continues to grow, we need people experienced in operating a large business."

New president Wilson is eager for the challenge.

"I believe in Dixie Chopper's strategy of solid, American-built lawn care equipment through an established independent dealer organization will enable Dixie Chopper to take on the competition head-on," Wilson said.

"We are just beginning our growth," he added. "We have some exciting new products we have just announced and more coming shortly. I'm excited to be a part of the most innovative outdoor power equipment company in the industry."

Dixie Chopper manufactures and assembles commercial and residential zero-turn mowers -- marketed as "the world's fastest lawnmowers" -- at its facilities in Fillmore. Art Evans founded the company in 1980.

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  • From the sidelines, this change shows vision of the circumstances and the momentum that is created by a well-suited change. I think that you will see Dixie Chopper aggressively retrieve its market share. Great company, great product, great change.

    -- Posted by FScottBaker on Sun, Oct 30, 2011, at 9:35 AM
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