Donations to help kick off creation of tourism video

Friday, July 10, 2015
Vice President of Marketing at Hendricks Power Dana Cochran (left) and Ken Eitel (right), representing the Eitel Community Visions Fund, made a donation to Joe Buser, president of Roachdale Revitalization Cooperative Alliance for the upcoming My Putnam County promotional video. The group was joined by Community Foundation Executive Director Elaine Peck. (Banner Graphic/Sabrina Westfall)

The Roachdale Revitalization Cooperative Alliance received two donations this week, which will help start on a tourism video promoting Putnam County.

RRCA president Joe Buser received donations from Eitel Community Visions Fund and Hendricks Power Cooperative at the Putnam County Community Foundation office.

Ken Eitel and his wife, Jackie, created the fund to help projects that are visionary and forward thinking.

Buser explained the RRCA is working to create a promotional video, titled My Putnam County, to highlight the county's historic presence and economic development, as well as educate people about the county and promote tourism.

The overall production cost of the project is expected to be $14,000, and the $2,000 in donations this week will allow the non-profit organization to rent the equipment necessary to start filming during the Putnam County 4-H Fair.

It was noted while the organization is based in Roachdale, the project was the idea of Buser and RRCA is the non-profit entity through which donations can be made for the county-wide promotional project.

The project proposal for the My Putnam County commercial and promotions will include still imaging on billboards and in the Convention and Visitors Bureau magazine, a 15-second social media video focusing on the county's landscape with a voice over recording about Putnam County. The 30-second commercial for network and public access television and a 60-second video to be used on social media and television will "tell the contemporary story that is Putnam County from a light-hearted yet inspiration viewpoint", the proposal details.

The video will feature scenes from the Putnam County Fair, Greencastle Music Festival, Cataract Falls, Bison Farm, Roachdale Rib and Blues Festival, DePauw University and locations featured in locally-created films.

Two local filmmakers are in town and have offered to lend their expertise and equipment in order to save some money.

"Normal production (of a similar project) is $50,000 to $60,000. With the help of filmmakers and local actors, we are able to save money," Buser noted.

Buser said the target audience will be families and college students in areas within driving distance of Putnam County. The funds raised will help purchase media time in the specified areas to help draw people to Putnam County.

"The release date is Spring 2016, to coordinate with the celebration of the bicentennial," Buser noted.

For more information about the My Putnam County project or to make a donation visit or call Buser at 765-918-6931.

View 2 comments
Note: The nature of the Internet makes it impractical for our staff to review every comment. Please note that those who post comments on this website may do so using a screen name, which may or may not reflect a website user's actual name. Readers should be careful not to assign comments to real people who may have names similar to screen names. Refrain from obscenity in your comments, and to keep discussions civil, don't say anything in a way your grandmother would be ashamed to read.
  • Hmmmmm.......such a novel idea and a lot of money. Cant wait to see the light hearted side of this one.

    -- Posted by canttakeitanymore on Sat, Jul 11, 2015, at 9:41 AM
  • I think this is a GREAT IDEA for Putnam county by using the magic of the internet and social media. I was raised in Putnam county and I miss yet. There is a lot of information and good about the county. I will enjoy just seeing it when it is available.

    Don't pay any attention to nay sayers like dirtypolitics. It takes money to do anything especially when quality comes into play.

    Keep up the good work!!!

    -- Posted by donantonioelsabio on Sun, Jul 12, 2015, at 7:29 AM
Respond to this story

Posting a comment requires free registration: