Big growth fuels local marketing agency’s small business focus

Thursday, June 24, 2021

Digital marketing solutions are expanding for small businesses, thanks to new growth by Distinct.

Distinct, the Greencastle-based marketing agency that provides web design and marketing solutions to small businesses, has recently added three new team members to better serve its growing client base.

Vince Aguirre

“Distinct is excited to expand our team and serve more businesses across the country,” Distinct President Vince Aguirre said. “We’ve seen a huge increase in demand for our services because we’re not only trustworthy marketing experts but also affordable and focused on living in the communities of the clients we serve.”

In keeping with this commitment to living where clients work, Distinct’s new hires are Indiana-based and prepared to offer the personalized attention small businesses need to find affordable and tailored web design and marketing solutions.

Jacob Correa: A 2021 graduate of DePauw University, Correa joins the Distinct team as director of growth. Correa is passionate about Distinct’s mission of helping small businesses build a strong local business online.

Jacob Correa

“There is a large need for high quality and accessible marketing services that target under served business owners,” he said.

He hopes to utilize his position with Distinct to help these businesses increase their revenue by improving their digital presence.

To that end, he is tasked with not only growing Distinct’s client base in Northwest Indiana but also ensuring that its marketing advisers are prepared to offer high-quality experiences to customers, growing the team of marketing advisers and improving the customer experience at every touchpoint.

Shannon Detro: A Putnam County native who joined the Distinct team as a marketing adviser last year, Detro has been able to boost local businesses’ digital presence and is currently managing more than 35 clients, despite the global disruption from COVID-19.

Shannon Detro

Detro brings a career in digital marketing across many sectors, from arts to higher education to nonprofits, to her interactions with clients, ensuring that they benefit from her extensive expertise. She recently joined the board of directors of Putnam County Hospice and Palliative Care Association and serves on the Community Education Committee.

Out of the office, Detro has a passion for connecting with the community by participating in, advocating for and supporting local running and cycling events and groups.

Joel Bottom: A Putnam County native who also joined the Distinct team as a marketing adviser, Bottom works with DePauw University as its chief videographer and helps with all of the university’s marketing content.

Joel Bottom

To that end, he brings an array of digital expertise in videography, photography and other digital media to the Distinct team. He is excited to offer his current customers these additional marketing services as a Distinct marketing adviser.

Bottom’s passion for storytelling and videography is married with a deep dedication to creating content that resonates. He is dedicated to learning new ways of telling stories through video, photography or even interactive media.

In addition to these three new local team members, Distinct continues to build out a global team of marketing talent to provide web development, social media management, and creative services.

Distinct uses a relationship-focused business model to serve small businesses. At the heart of this model is the pairing of every client with a dedicated marketing adviser, who often lives within driving distance of the client.

By working directly with the client throughout their relationship with Distinct, marketing advisers can tailor its services to the client’s needs, and even advise on marketing services not offered by Distinct.

Local growth through carefully chosen marketing expertise and tools creates affordable, tailored solutions that help small businesses thrive.

Distinct was founded in 2013 by DePauw University Graduate and Posse Scholar Vincent Aguirre. Vince current resides in Greencastle with his wife Shelby.

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