Purdue Extension to host ‘Strategic Marketing for Your Farm’s Future’

Tuesday, January 18, 2022

Agricultural producers looking to develop their marketing skills are encouraged to join Purdue Extension this winter for the “Strategic Marketing for Your Farm’s Future” program series.

This five-session series will be delivered virtually on Thursday evenings from 7-8 p.m. beginning Feb. 3 and ending March 3.

“Strategic Marketing for Your Farm’s Future” will empower producers to make commodity marketing decisions for their farming operation and communicate those decisions to the farm management team, key financial advisors and family.

Jenna Nees

Throughout this program series, participants will hear from Purdue Extension Educators, specialists and industry representatives. This multi-session marketing course will cover:

• Crop marketing strategies;

• Tools available to assist with marketing;

• Technical analysis of grain markets;

• Diversification into niche markets;

• How to communicate decisions; and

• Tools to address stress associated with marketing highs and lows.

The registration fee is $30 and can be accomplished at https://cvent.me/dK00gR. The registration deadline is Feb. 1.

For more information or reasonable accommodations, please call Purdue Extension-Putnam County at 653-8411 or email smith535@purdue.edu. Registration questions can be directed to the Purdue Education Store at edustore@purdue.edu.

This material is based upon work supported by USDA/NIFA under Award Number 2018-70027-28586.

Visit www.extension.purdue.edu/putnam or contact the local Extension office at 653-8411 for more information regarding this week’s column topic or to RSVP for upcoming events. Office hours are Monday through Friday from 8 a.m.-noon and 1-4 p.m. Evening and lunch appointments are available upon request.

Upcoming Events

Jan. 20, 27, Feb. 3, 10, 17, 24 – Winter walking group, 9-10 a.m., Putnam County Fairgrounds, register at 653-8411

Jan. 20, 27 – “So You’ve Inherited a Farm, Now What?,” virtual program, 6:30-8:30 p.m., $25, register at https://cvent.me/a8NVYZ

Jan. 21 – Grow Your Farm Fridays, 9-11:30 a.m., Extension office, $100, register by Jan. 17 at https://cvent.me/l7RdwB

Jan. 25 – Bi-State Garden Conference, 6 p.m., the Beef House, $50, register by Jan. 18 at https://cvent.me/Wr5GyE

Jan. 27 – Putnam County Extension and SWCD annual dinner, $5, 6 p.m., Putnam County Fairgrounds, register by Jan. 20

Feb. 1 – Indiana 4-H Day, Indiana Statehouse, contact office for registration info

Feb. 3 – “Strategic Marketing for Your Farm’s Future,” virtual program, 7-8 p.m., $30, register athttps://cvent.me/dK00gR

Feb. 12 – 4-H Grows Knowledge, Cloverdale High School

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