Hoosier Momma Erin Edds to speak Feb. 27 at Ivy Tech

Saturday, February 23, 2013
Erin Edds

Former Ivy Tech Community College student and founder of Hoosier Momma Erin Edds will share her success story at the Ivy Tech Business and Entrepreneurial Services Center (BES Center) on Wednesday, Feb. 27.

Her presentation is part of the BES Center 2013 Speaker Series.

The 4 p.m. lecture will be followed by a 5-6 p.m. reception. The event is free and open to the public. Ivy Tech and the BES Center are at 915 S. Zinc Mill Rd., Greencastle.

A call from a New York City event planner looking for Indiana-based gift products for the Indianapolis Colts 2010 Super Bowl appearance caused Edds to describe her entrepreneurial journey as a "happy accident."

The call led to the development of a vegan, gluten-free Bloody Mary mix that propelled Edds and her two partners, KC Cranfill and Cat Hill, to expand the Hoosier Momma product line and grow distribution to more than 900 locations in six states in less than three years.

Having taken culinary and hospitality classes at Ivy Tech, Edds says she gained more than "practical and applicable knowledge" for operating a business. She will share insights on her entrepreneurial journey and will be available during the reception to answer questions and visit with guests.

"We are excited to have Erin share her story with the Wabash Valley," BES Center Director Ken Eitel said. "To have what really is a new story, starting just three years ago, brought to Greencastle, we think it will inspire others to go after their dream."

The BES Center, which opened in July 2012, kicked off its Speaker Series with "Famous Dave" Anderson on Sept. 11, 2012.

To learn more about the Speaker Series and other entrepreneurial activities and programs offered at the BES Center, persons may contact Eitel at 653-7410 x5031, by email at keitel@ivytech.edu or by visiting the website atwww.IvyTech.edu/BES.

Ivy Tech Community College, with campuses throughtout Indiana, is the state's largest public postsecondary institution and the nation's largest singly accredited statewide community college system serving nearly 200,000 students annually.

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