Dixie Chopper expanding product portfolio, workforce

Friday, November 28, 2014
Recently hired Dixie Chopper employees include (from left) Aaron Soden, Jon-Michael Rodgers and Sierra Kennedy. (courtesy photo)

COATESVILLE -- Since its acquisition by Jacobsen earlier this year, Dixie Chopper has been making significant investments in its products and people, company officials report.

In addition to several new products being added to the Putnam County company's portfolio, Dixie Chopper also reports that it has been hiring on all sides of the business.

Dixie Chopper launched its 2015 product lineup at the recent 2014 Green Industry and Equipment (GIE) Expo in Louisville, the lawn and garden industry's largest showcase for new equipment and activity.

Included in the new 2015 Dixie Chopper product lineup are (from left) the Stryker Stand-on, XCaliber and Zee 2 mowers. (Courtesy Photo)

In addition to all-new products like the 2015 Pursuit walk-behind and Stryker stand-on, several upgrades and enhancements were made to the company's legendary Classic and XCaliber series of zero-turn mowers.

Currently, Dixie Chopper offers eight different mowers with various residential, light commercial, commercial and industrial models serving more than 300 dealers across the United States.

"With the addition of the Pursuit walk-behinds and Stryker stand-on series, Dixie Chopper now has a full portfolio of mowing products to fulfill the needs of both residential consumers or commercial cutters," offered Wes Evans, director of customer care and son of Art Evans, who founded Dixie Chopper nearly 35 years ago.

"These new products are allowing us to move into new markets and we expect the business to grow rapidly over the next several years," Evans added. "In the 25-plus years I've been with this business, I've never seen so much excitement from our employees, dealers or customers."

To prepare for the rapid growth, Dixie Chopper is currently adding staff across the company's departments, especially in the customer-facing areas of sales, marketing and customer care.

"We will continue to invest in our two most valuable assets -- our products and our people," Chris Vernon, the new vice president and general manager of Dixie Chopper, said.

"This is a very exciting time at Dixie Chopper," Vernon added, "and with the full support of Jacobsen and Textron behind us, 2015 is shaping up to be an excellent year for Dixie Chopper."

Founded in 1980, Dixie Chopper helped revolutionize the lawn and garden industry by providing the first zero-turn lawn mowers built specifically for commercial mowing contractors. Known as "the World's Fastest Lawn Mower," Dixie Chopper mowers are about more than being fast. The company prides itself on providing quality and reliability in addition to speed.

To learn more about Dixie Chopper and view the complete lineup of zero-turn lawn mowers, visit the company's website at www.dixiechopper.com.

Dixie Chopper is owned by Jacobsen, a Textron (NYSE: TXT) Co.

Textron Inc. is a multi-industry company that leverages its global network of aircraft, defense, industrial and finance businesses. Textron is known for brands such as Bell Helicopter, Cessna, Beechcraft, Hawker, Jacobsen, Kautex, Lycoming, E-Z-GO, Greenlee and Textron Systems. For more information visit www.textron.com.

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