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Is it time for Greencastle to make the donuts?

Monday, June 27, 2011

If there is a hole in the middle of Greencastle's commercial landscape, there is an effort under way to fill it. Possibly with jelly or cream.

Dunkin Donuts is exploring the possibility of developing a Greencastle franchise over the next 12-18 months, it was confirmed by Grant Benson, vice president of franchise and marketing for the company.

"We've got Indianapolis covered with three or four developers in that territory, so now the periphery is open to single or multi-unit development," the Dunkin Donuts spokesman explained.

"We believe Putnam County has potential, and Greencastle is the focal point for that. We feel there are great folks there and we want to reach out to them and see what their appetite is."

Across the United States, Dunkin Donuts has 7,000 stores, the majority of which are owned and operated by franchisees. Ranking No. 1 in sales of regular coffee by the cup, Dunkin Donuts has grown rapidly throughout the Midwest with 500 stores in the Chicago market alone.

In eyeing Greencastle as an expansion area, Benson said the key will be identifying someone "excited, qualified and committed" to own the local franchise.

"In doing our prospecting there," he continued, "we have been contacting people of influence within the community to not only gauge their interest but to get their help in steering us to that right person."

Benson explained that once a franchisee is identified, it can take 12 months or more before a store materializes in that area because of issues like real estate acquisition and planning and zoning matters to contend with.

Since the average check at Dunkin Donuts is $3.20, a successful store will need population density and repeat business to be successful. Therefore, the company looks to tie its location "to the local population base with a spot as densely populated and well traveled as you can get, given the area," Benson said.

"That usually means there are existing businesses in the area," he continued, "like McDonald's and other quick-serve places. They may be competitors but they also speak to the fact there is business to be had."

The typical Dunkin Donuts for a community the size of Greencastle (population 10,326 by the latest Census) would most likely be an 800- to 1,200-square-foot structure built onto the end of an existing shopping/business center. That would allow Dunkin Donuts drive-through access while sporting the distinctive colors and awning of the company.

"We're probably not going to launch in Greencastle with a 300-square-foot spot inside a gas/convenience store," Benson said. "I don't think that would work."

Besides its donuts, Dunkin offers a diverse line of food and beverages, including breakfast sandwiches, bagels, coffee and iced coffee and other hot and cold drinks.

Dunkin is No. 1 in U.S. donut sales and has a name recognition factor of 98 percent, Benson said.

Dunkin Donuts has enlisted online assistance in finding a franchisee, staging a webinar this past Thursday (to which Chamber of Commerce members and others had been alerted). Another webinar is set for 3 p.m. Tuesday, June 28.

If interested go to franchisingevents.dunkinbrands.com to register.

In the meantime, anyone who has questions or suggestions for potential franchisees may call Reggie Wright 314-307-0105.


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Future news...

"In a related story,Gas America and Marathon both report a 25% loss in the last quarter, as local police have now began frequenting another yet unidentified retailer."

-- Posted by ProblemTransmission on Mon, Jun 27, 2011, at 12:22 AM

""Since the average check at Dunkin Donuts is $3.20, a successful store will need population density and repeat business to be successful. Therefore, the company looks to tie its location "to the local population base with a spot as densely populated and well traveled as you can get, given the area," Benson said.""

Maybe Benson should check the number of diabetics in an area to see what county has the most sugar addicts. Then count the number of law enforcement officials in that area. After that, visit the local schools and count the overweight kids. Then move on to the many Banks in and around Greencastle and offer delivery service. Don't forget the factories and their hungry workers.

"" That would allow Dunkin Donuts drive-through access while sporting the distinctive colors and awning of the company.""

Yes, definitely have a drive-thru, faster delivery of product, besides who wants to WALK to get a donut?

-- Posted by Xgamer on Mon, Jun 27, 2011, at 6:41 AM

They could use the vacant Sonic location then when they go under there wouldn't be another empty building in Greencastle.

-- Posted by dumpsterdiva2 on Mon, Jun 27, 2011, at 7:00 AM

The old Block Buster building...

-- Posted by Hungry&Fat on Mon, Jun 27, 2011, at 7:45 AM

Good Luck with this?

-- Posted by macvrod on Mon, Jun 27, 2011, at 8:38 AM

Yes! Bring on the Dunkin' Donuts coffee!

-- Posted by workingmomma on Mon, Jun 27, 2011, at 11:28 AM

It will be nice to have something different in town. A few more jobs in the community. Last I heard it's a free country Xgamer. If you don't like the place don't eat there.

-- Posted by bowling6 on Mon, Jun 27, 2011, at 9:26 PM

Wish Terre Haute would get a Dunkin Donuts again. We have the Square Donuts which are truly great but like the Dunkin's too. On a trip out East a few yrs ago it seemed there was a Dunkin Donuts every other block.

-- Posted by indianamama on Tue, Jun 28, 2011, at 9:49 AM

bowling6, you type the truth, it IS a free country. That has nothing to do with my post. My sarcasm is way over your head, sorry of you feel confused.

-- Posted by Xgamer on Tue, Jun 28, 2011, at 12:11 PM

It sounds like there are a few bitter concerns about Dunkin' Doughnuts. I'm sure it's by the people who have done nothing for the community. (Though, they say they have..) I love the way that people are trashing out the local officers. Those jokes get old to the officers. Yet, it just reconfirms the low intelligence of some people around here. Go ahead trash out your local public servants, but guess what? They are the first to "shoot back" in your behalf, they are the first to arrive to see what "problem" you may have in the middle of the night. When you are sick or your children have an emergency, they arrive and don't complain about what you do on your breaks, etc. You beg for a blanket of protection and then gripe and moan about the way in which they provide it. Find something else to bellyache about. It gets really old.

-- Posted by BrutallyHonest on Tue, Jun 28, 2011, at 12:50 PM

Feel better? Honestly, I'm glad that EVERY public servant I know has a better sense of humor than you (and they all know about donut/cop stereotypes). No one is "trashing" any public servants, so stop your crying about donut jokes, the real cops are telling them too!

-- Posted by Xgamer on Wed, Jun 29, 2011, at 5:12 AM

BrutallyHonest, You have been watchin "A few good men" too much. Take it easy...a joke is a joke..nothing more. I was a LEO and we always kid ourselves about doughnuts within the ranks as well as out in public.

-- Posted by killintime on Wed, Jun 29, 2011, at 9:07 AM

I think the donut/police officer jokes are ignorant and irrelevant. Do you know why at times you see officers "hanging around" gas stations? Because their presence is specifically requested by the stores to deter possible criminal activity.

-- Posted by nowyouknow on Thu, Jun 30, 2011, at 5:30 PM


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